1. Marketing Management Overview

2. Chapter 1: Marketing in the Millennium Age

3. Chapter 2: Marketing Strategies and Plan

4. Chapter 3: Environmental Scanning

5. Chapter 5: Consumer and Business Buying Behavior

6. Segmentation, Targeting and Positioning

7. Chapter 7: Product Strategy

8. Chapter 8: Pricing Strategy

9. Chapter 9: Distribution Strategy

10. Chapter 10: Promotion Strategies